We explain what effective communication is and what its elements are. Also, why is it so important and some examples.
What is effective communication?
Effective communication is one in which the sender and the receiver encode a message in equivalent form . Thus, the message is transmitted successfully: the recipient understands the meaning and intention of the message issued.
In order to make the communication effective it is very important that the issuer clearly knows what he wants to transmit and that he is aware of the qualities of the person or people to whom he wants to send in order to formulate the message in the form as successful as possible.
In effective communication, the sender must be – or at least seem – credible to those who receive the message. For this, the key is to show that you understand, that it is an authorized voice about what you are communicating. At the same time, you should transmit it in the best possible way , with clear and precise concepts, so that there are no misunderstandings or misinterpretations.
On the other hand, the message formulated by the issuer should not only be rational or emotional , but combine both dimensions. In this way, those who are not touched by the emotional elements can be convinced by the rational ones and vice versa. But, in addition, it can be a good strategy to grab the attention of the message recipient.
Elements of effective communication
Within effective communication – as in any type of communication – there are certain elements that compose it. Some of them are:
- Transmitter. The person or persons who produce and send the message.
- Receiver. The person or persons who receive and interpret the message.
- Code. A set of rules and signs that the sender uses to produce his message and must also be known by the receiver to interpret it.
- Channel. The physical medium through which the message is transmitted, which goes from the sender to the receiver.
- Message. The object that communicates. It is formulated and sent by the sender and received and interpreted by the receiver.
- Referrer. That element, situation or event to which it refers or “refers” the message.
- Situation. The context in which the sender transmits his message and in which the receiver receives it. For both, the situation ends up influencing or even conditioning the way in which it is formulated and in which the message is interpreted. The situation may or may not be shared by both.
- Noise. Any type of interference that affects any of the elements involved in the communication and, therefore, end up affecting it. When there is a noise – or several – the communication is not effective.
Importance of effective communication
The importance of effective communication is clearly seen in the business environment where you can make a difference when it comes to promoting productivity but also for teams and human resources to work properly and in a complementary way.
In the academic field, correctly transmitting the contents elaborated in a thesis , for example, is also relevant for the public to understand what the research consisted of and what the conclusions were about it.
In politics , achieving a clear and convincing message is the key to obtaining votes and reaching consensus when carrying out a measure. Inefficient communication can be unhappy for many citizens .
On a commercial level, communication also makes a difference: a well-crafted message can translate into higher sales volume .
Examples of effective communication
Effective communication can be achieved through different channels or channels. Some examples may be:
- Written communication. Here we can locate a university thesis, in which its author explains about a previous investigation and reaches a conclusion.
- Oral communication The speech of a politician can be an example, when he argues why you have to vote it in a public act.
- Gesticulation. Through signs or gestures, the issuer communicates something, for example, where the driver of a car can park and how to do it.
Effective communication in companies
Effective communication is decisive in companies . On the correct transmission of a message depends its productivity, as well as the proper functioning of the staff and of the whole , in all the ranks.
Effective communication helps to build trust among human resources and also to know clearly what are the goals and objectives to follow to choose the right path for it.
Effective communication is a key tool when motivating staff and making them feel part of the team.
Also, effective communication helps to generate more horizontal structures where everyone can listen and be heard , which is key, especially for new generations who are in search of constant feedback .
However, effective communication in any organization will always depend on its leaders , who must be the first to implement it. It is also important that they know the best channel for this, as well as the most appropriate time.
When choosing leaders, communication skills must be taken into account.
Assertive communication is the one that is transmitted clearly . This applies not only to the content of the communication but also to the accompanying elements, such as gestures and sounds .
Assertive communication, moreover, is always accompanied by empathy by the one who produces it . The idea of assertive communication is always to generate a sincere and conflict- free climate between the parties.