We explain what an informational or commercial brochure is, and what it is for. What information they disclose and how they should be structured.
What is a brochure?
A brochure is a text printed on small sheets of different shapes that serves as an advertising tool . They are usually delivered by hand on public roads with information of interest about restaurants, bars, tourist places or similar, although they are also used for the same purpose being left in different shops so that, who visits them, can take the brochure that interests you.
Brochures exist as a means of communication since the printing press was invented in Europe , in the 16th century. They were not like the current ones, since those were brochures because it was the only form of existing printing: a veneer with a short text.
The most common booklet is that of rectangular shape that has two faces and is delivered in the street , there are many forms, such as triptychs or diptychs. The brochures are useful for disseminating information of all kinds, they are not necessarily delivered in order to sell a product or service. For example, brochures on places to adopt pets or on animal abuse can be delivered in a veterinary, as a campaign of conscience.
Graphic designers or publicists are the ones who can best design the brochures, since they have studied just graphic techniques that allow them to adjust everything to the size of the brochure, to the client’s requirements and other details.
In general, the information disclosed in the brochures does not correspond to specific topics, but what is sought is that the general public can understand what they read . The text should be concise and to the point, you should quickly show your intention with keywords and, if possible, complement the information with images.