Tea we explain what is a triptych and a little history of this artistic technique. In addition, how is the structure of an informative leaflet.
A triptych is a space to write, draw or paint that bends, showing three tables . It is known that leaflets can be made entirely of different materials such as wood, metal , paper or fabrics.
The word triptych comes from the Greek “tri”, which means three, and “ptyche”, which means to fold . We know today that although its roots are Greek, the word triptych arose in the Middle Ages from the observation of ancient Roman tables that consisted of a central panel, with a secondary panel on each side.
A work of art can be done in the form of a triptych in which the side panels can be the same size as the main panel or can be smaller. The works that are made in two panels are called diptychs and those that appear in more panels are called polyptychs. In ancient Rome it was customary to offer triptychs as presents
to friends. Everyone considered that owning polyptychs was a sign of wealth, luxury and prosperity. Many times they were presented as a bonus payment.As for current advertising and graphic arts , we can say that the leaflets are used as informational brochures , where the visual possibilities offered by the fact that the brochure can be folded are used.
There are structures to organize the information included in an information leaflet:
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