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What is a business or trade name?

We explain to you that what is a trade name? what a social reason is and what this legal attribute is used for. In addition, some examples of recognized brands.

  1. What is a trade name?

Just as people have a legal identification usually made up of one or more names, one or more surnames and an identification number in their nation’s records, commercial companies have a given name at the time of foundation . This name is your company  name or company name.

Thus, when we use this last term, we refer to the specific name with which a specific organization or company was registered , that is, the official and legal term to refer to it collectively, and which initially distinguishes it from other organizations.

The corporate name of a company will appear in its founding document, and will identify both the legal entity and the collective of the organization , so it is used at formal, administrative and legal levels.

This name can be the one that appears in your official stationery or in your advertisements, or it can be strictly bureaucratic and give way to a pseudonym or a more salable name (Commercial name) with which to identify your products. For example, McDonald’s company has in some countries the company name “Arcos dorados, CA” ( Golden  Arches ).

The steps for registering a company name are determined by the commercial laws of each nation , but in general it tends to be a rigorous process of demonstrating the originality of the name, since employing a company name is considered plagiarism and is subject to legal and legal sanctions for the property of intellectual rights.

Similarly, changes of business name are usually subject to control and documentation processes , since the change of name of an organization, especially if it has capital and assets that may affect third parties or from which an origin may be affected illegal, should not serve to escape justice and hide illegal actions.

  1. Examples of business name

Business nameThe business name of Pepsi is PepsiCo, Inc.
  • Commercial name:  McDonald’s /  Business name :  Arcos Dorados, CA
  • Commercial name:  Plinpín Toys /  Business name :  Carlos Fernández, EIRL
  • Commercial name:  Bazar del Queso /  Corporate name:  Chascomús, SA de CV
  • Commercial name:  La Sirena Fish / Company name  :  PFV imports.
  • Commercial name:  Procerámica /  Corporate name:  Grupo Fernández, SA
  • Commercial name:  Pepsi /  Business name :  PepsiCo, Inc.

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