We explain what corporate communication is and what its elements are. In addition, how it is classified and why it is effective.
Corporate communication is a process that establishes an organization and consists of transmitting information and knowing the response of the audience receiving the message . For this, it develops actions that allow the organization to be connected with the people who integrate it ( internal communication ) or with an external audience (external communication) with the aim of improving the relationship between them.
Corporate communication is one of the strategic tools that allow a company , for example, to achieve a good position in the market or improve the relationship between its members . As the organization grows and the number of employees and customers increases , it is increasingly important to implement good communication management , taking into account the objectives of the company, the organizational climate and the unforeseen or crisis situations that may occur in the environment and impact on the organization.
Corporate communication, like other types of communication , requires elements to achieve its objective, and these are:
The types of corporate communication performed by an organization are classified as:
The effectiveness of corporate communication, both internal and external, will depend on two stages:
In this way, the organization will have specific information about the impact generated by its message. If the objective of the communication was not fulfilled, the company may have important information for a new decision making in relation to its communication strategies.
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