CONCEPTS

What is a customer?

We explain what a customer is and why it is so important for the economy. In addition, some meanings about this term.

  1. What is a customer?

The customer concept is used to refer to the people or entities that make use of the resources or services provided by another.

The origin of this term goes back to ancient Rome , being the client that economically inferior individual, who put himself at the service of one of the highest rank in a relationship, which was not regulated and that granted, to the highest ranking, an important prestige Social.

This definition is the essence of the term, which however is dismembered and reinvented according to the scope that uses it. There are many fields that take the term and apply it in context, but always on the basis of being a person or organization that, voluntarily, receives something in exchange for something else it delivers.

The marketing is one of the disciplines that most uses the concept understood as the person who buys a product , either for enjoyment doing it, or to obtain a higher gain with it.

Organizations live on the basis of customers, since they are the ones who with each consumption decision contribute to what will then be the profit of the company . Obviously, the categorizations that are made of the clients will differ greatly according to the kind of company or product that is considered, but in all cases we can talk about satisfied or dissatisfied customers, according to the result that has had, that is, the level at which the company met its needs (which is known, will impact future purchases). Companies also analyze customers according to their psychological profile, their willingness to change and their customs in consumption.

The ad , for example, is a key link between the employer and the client, being the vehicle through which the idea and values that you want to assign to the products reach the senses of the potential consumer . This conception of marketing is derived from the need that the microeconomics has had to establish consumer classes.

Much of the classical theory of the company considers the terms of necessity, utility and satisfaction in consumption, so it was necessary to deepen these concepts. The economy also determines these criteria of frequency and volume of purchases .

Two more meanings of the term client, which arise from that relationship between two entities that exchange something are:

  • From politics It is believed that a client is a person who receives some kind of favor from a party or political leader, and who will reward that favor through support or vote (hence the term “ clientelism ”).
  • From the right.  A person who is in the protection of another is called a client. The clearest example is that of the defense lawyer, who must defend his client in the context of litigation. It is well known the image of the lawyer uses the expression “my client” to refer to his defendant in the context of an oral trial, for example.

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