We explain what communication in organizations is, its importance and classification. The functions it fulfills and elements.
Communication in organizations has to do with the dissemination of messages in order to transmit, inside, the achievements and requirements to the members that make it up . Although it also communicates outside doors and, in this case, it serves so that society also knows what are the missions , visions and goals of any organization.
In general, the person in charge of organizational communication is the Human Resources department . It is worth noting that not all messages are for all employees, nor are they communicated in the same way in all strata of the organization . The messages vary according to the level of the pyramid to which you want to communicate: it is not the same for those who occupy hierarchical positions than for those in the base.
The communication in organizations is crucial. The scope of the firm’s objectives , in large part, depends on how the communication is.
Through it, employees are aware of the requirements and objectives achieved. At the same time , communication allows employees to know how their evolution was within the firm and how the performance of each of the departments has been.
Doors outside, organizational communication is the tool that helps companies develop the image they want society to have of themselves.
Communication in organizations can be divided into two large groups:
Internal communication . It is the elaboration and diffusion of messages that are circulated inside doors, that is, it is designed for the company’s employees. Thus, links between staff are created and maintained, even when they are not part of the same area or headquarters.
Within this type of communication you can use social networks , billboards, chats, e-mails, reports, brochures , events, meetings, surveys, speeches , circulars.
In turn, internal communication can be:
External Communication It is made up of all the messages that are sent and received between the organization and its environment. By environment you can understand both suppliers and customers , competition and even society as a whole.
In general, outside, the organization tries to persuade the recipient and create a good image of herself. For that you can appeal to advertising , brochures, call
centers , offices, among other strategies.Within the communication of organizations, various functions can be identified. Some of them are:
As in any type of communication, the elements that integrate it are the following:
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