Social media and SEO also have a close relationship, although this relationship is not yet obvious. We can look at the profound impact of social media on SEO in the future.
Links in social media
The hardest thing about doing SEO is the link building . Now external links are getting harder and harder to do, even blogs are less and less linked to other pages, and talk about it again the next day.
Links on social media have begun to appear in large numbers. Whether it’s a bookmarking site, an aggregating site, or a micro blog like Twitter. Everyone goes up and sees, all eyes are links. Although most of these links are added with No Follow , search engines can’t turn a blind eye to the huge amount of links and weights in social media.
It can be imagined that the proportion of links in social media is definitely high, but the links that people really share, talk about, and visit are also indispensable. These links represent the hottest topics, the most popular sites, and search engines don’t include these links in algorithms, and they won’t reflect the latest, fastest, and most authoritative content.
So even if these links can’t be treated like normal links, search engines will, or will, consider them in some way into the ranking algorithm. This is definitely no doubt.
User behavior tracking
As I said before, search engines, especially Google, are everywhere on the Internet, and we can’t escape Google’s tracking . Just think about how many websites that use Google Analytic and Adsense know.
Social media is another good place for Google to track users. Social media first has many user-contributed content, combined with other data held by Google, what content users see on social media sites and other sites? Which users are authoritative users? What link was clicked? On which websites have you stayed for a long time? What topic is the hottest? These can be seen in the social media.
The potential of word of mouth marketing
A few days ago bursts of automatic matching a stranger chat site Omegle , that is, from the beginning to burst out of Twitter. Event marketing and word-of-mouth communication in social media often have unexpected effects, extremely fast and explosive. With word of mouth, links and rankings are not a problem.
Of course, this seems to be a bit of a gap with the domestic situation. In China, event marketing is all started from the forum, and it is rare to start with blogs and micro blogs. As mentioned earlier, the explosion site is a user with more than 300,000 followers on Twitter.
I have roughly looked at some of the most common micro-blogs in China, such as rice no, etc., the most of the followers are only a few thousand. Considering the huge number of Internet users, it may be that Chinese people don’t like or are not suitable for applications like Twitter.
Of course, the forum is actually a kind of social media, and it is also the oldest one. Therefore, in the end, word-of-mouth marketing and event marketing quickly set off a boom, or non-social media