Mobile SEO page optimization

Most PC-side page optimization techniques still apply

Most PC-based website optimization techniques, such as keyword research, website architecture and URL design, page keyword layout, copywriting, navigation and internal link system design, still apply. There is no need to treat mobile page optimization as a completely different technology from PC page optimization. In the end, the goal of providing high quality content for search users is the same, but only the special user experience needs of mobile users. The current mobile search ranking is a PC search ranking plus some adjustments to the mobile factor.

Let’s talk about the special places of mobile pages. Both a mobile station with a separate URL and a mobile station with an adaptive design are suitable. For independent URL and adaptive selection, please refer to Baidu Mobile Search Optimization Post.

Do a good job of adapting

If it is a mobile station with a separate URL, first make a self-adapting. Mobile users access the PC version and automatically switch to the mobile version of the URL. The PC user accesses the mobile URL for some reason and automatically switches to the PC version of the URL. This turns to Baidu to recommend 301, Google can use 301, 302.

The responsive design also detects the user’s browser type and returns a different version. Baidu recommends the adaptive page plus this line of code, telling Baidu that the URL is for PC and mobile versions:

<meta name=”applicable-device” content=”pc,mobile”>

However, Baidu does not necessarily recognize this label. SEO has been adapting for a month and a half, and added the meta tag above, but Baidu has not recognized it yet, and is still transcoding this blog.

Is the page convenient for mobile users to browse and click?

This is a user experience issue, and the user experience is one of the most important aspects of SEO today, especially mobile SEO. Includes many details such as:

  • Is the font large enough? If the font is too small, the user needs to zoom in to read, obviously not mobile friendly.
  • It is generally necessary to slide the page up and down, but it is necessary to slide the page left and right to see the full content, which is very inconvenient on the mobile phone.
  • Is there a large area of ​​advertising? On the PC page, a lot of advertisements are annoying, and there is simply no way to endure it on the phone.
  • Is the link in the navigation and content easy to click? Is the button large enough? Is the kerning and line spacing sufficient? Don’t underestimate the thickness of the user’s fingers. Mobile phone page ads have a much higher click-through rate than PCs, not because mobile phone users like advertising, but because they are too late.
  • Title should not be too long. In the PC search results, the page title can display more than 20 words. In the mobile search results, it is displayed as two lines in such a long time. Although the occupied place is large, it is actually visually chaotic, but not obvious.
  • Is shopping or other features simple enough? It’s much harder to fill out a form on your phone than on a computer.
  • Does the page automatically adjust the display width when the phone changes direction?

Is the page content accessible?

Flash can’t be opened on many mobile phones. For example, iPhones that sell kidneys don’t support Flash. Complex JS effects can also cause page content to not be displayed on the phone at all. The content and links that you want to be read by the search engine should not be placed in JS or Flash. Even if the user’s mobile phone can display, the search engine may not be able to parse it.

Does the page pop up the window to force the APP to download or the user to log in to see the content? This is the main target of the Baidu ice bucket algorithm.

Also, be careful not to use the robots file to prevent search engine spiders from crawling external files such as CSS, JS, and images. Otherwise, search engine spiders may not be able to determine the page layout or even access the content.

Page open speed

Baidu now gives the reference number, the page needs to open within 3 seconds on the phone, otherwise the user will run. The number previously given is 4 seconds. In addition to the host speed, bandwidth, etc., the opening speed is also very much related to the following content streamlining.

Non-subjective content, features are greatly streamlined

The PC version of the page often sees two or three lines of top navigation, which can’t be seen on the phone. Usually the phone version has to significantly reduce the navigation system, including top navigation, breadcrumbs and sidebar navigation. Even if you keep the full main navigation, you have to fold it up and open it when the user clicks. If you want to display the top navigation, up to 5 or 6 will be almost the same.

Similarly, advertisements, footers, related articles, tag links, and other common content on PC pages can be deleted or deleted, and it is difficult to accommodate these contents on mobile phones. At the same time, deleting these content pages can greatly reduce the page HTML code and increase the page opening speed.

Using CSS can hide things like navigation, but it produces redundant code. If you need to hide more, it is better to remove the page file directly from the HTML code.

Delete, reduce, and compress images to increase the speed of opening. Remove features that are not necessary.

Local query word

Mobile search is more regional because of the nature of the usage scenario. Searching for mobile phones, travel, maps, routes, weather, etc. on mobile phones is very large. When doing mobile SEO, you should pay attention to the search of place names + main query words, such as “Beijing restaurant”, “Zhongguancun bar” and the like. Word.

When the page is for a specific geographic location, for example, the page is about “Wangfujing Hotel”. Baidu recommends using geo-expanding meta to mark provincial and city names, or even specific coordinates.

Write so much first, there must be some missing, and then add it later. I haven’t written a blog for a long time, and some of them are not suitable.

Finally, I feel that in the last two weeks, Baidu has also carried out a mobile search algorithm update similar to Google’s robbery algorithm . The non-mobile friendly pages have a downward trend in mobile search.

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