We explain what they are and what the media is. In addition, how the media emerged, and how they are classified.
A means of communication is a technical system used to carry out any type of communication . This term normally refers to those media that are massive in nature, that is, those whose communication extends to the masses.
However, there are media that are set in small groups of people and are of character exclusively interpersonal. The clearest example of this is the telephone.
Today individuals and communities access this type of channel to have informative material that describes, explains and analyzes data and events of various types , which can be: political, economic, social or cultural, and can also refer to the local level or to the global context.
The printing press , originally invented by Gutenberg, is considered the massive beginning , the historical event that gave rise to the circulation of millions of pamphlets and newspapers.
However, there are other scholars on the origin of the media that stress that previously the figure of the ” preacher ” was dedicated to announce the main news , regardless of the material support of the newspaper. The “word of mouth” was for them, the source of transmission of myths and fables , while stating how certain social values and set of shared ideas.
In our societies, these channels are the way people interact by sharing common guidelines. These means of communication are the materialization of the need that people have to interact . Through them a general opinion is formed at a given time about knowledge , and judgments about the reality that surrounds us.
At the same time, these media are media corporations ; We must not forget that the social function of the media in a given society is also juxtaposed on many occasions with the interests of the capitalist corporate enterprise that seeks the lucrative benefit from the channeling of information. Hence the social relevance that this implies, in relation to the national political sphere.
The media are classified according to the physical structure that serves as support for the transmission of information, we can distinguish:
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