Matt Cutts Q&A at SMX2008

Danny Sullivan first asked about the news of fraudulent news a few days ago. Matt Cutts said they don’t want to be online police. But this kind of fake news and April Fools’ Day jokes are not the same thing, they are more deceptive, and they are intentional, not accidental. It is irresponsible not to take action on such fake news. It is a mistake to lie to get the link. Google must keep its users away from lies and deception.

About paid links . Matt Cutts said that it is best to think about the long-term interests of the company, trust and reputation are more valuable.

Below is a question and answer with the audience.

About gadget bait

(Note: Tool bait widget bait refers to the design of a small program, like some gadgets that often appear in the blog sidebar, other sites use this tool, will bring a link to the tool provider’s website.)

For Google, the most important thing is to see if the link is hidden? Is it a link to a website that is not relevant? Google uses algorithms to identify. Also, when people put this tool on their website, do they really know what it is? An editable link (meaning that the person who puts the link knows exactly what to put, not hides the link), and the effect is longer.

About search results for other sites in search results

Matt Cutts says that search engines don’t usually fill out forms, but sometimes they do so in order to find other sites. Danny Sullivan refers to the Mahalo website (a recently popular, highly artificial search engine.), Matt Cutts points out that the results on this site actually contain more editorial content than search results.

About negative 60 and negative XX penalties

Matt Cutts is not willing to reveal more details about these penalties, just that they will present more relevant results. Matt Cutts also said that sometimes SEOs think a little too much. Danny Sullivan asked, is there a variety of penalties? Matt Cutts replied, absolutely, but did not explain it in depth.

How does Google identify paid links from natural links?

They tried to use algorithms to identify them. Sometimes the way to buy and sell links is stupid, leaving a lot of traces that Google can identify. Sometimes they also take manual action.

Does all links to specific domain names increase the value of this site?

Although Danny Sullivan asked several times in a different way, Matt Cutts was not willing to answer positively.

Can you point to a competitor’s website by putting some spam links, hurting their ranking?

Matt Cutts said they worked very hard to make this happens. (Zac Note: The implication is that it is still possible, although the probability is extremely low.)

Control the flow of PR through NoFollow

Matt Cutts still believes that instead of spending time on controlling internal PR flows, it’s better to spend time getting more external links. However, this approach does not cause Google’s suspicions.

There is also a problem with cloaking mentioned in the middle. A few days ago, the Google webmaster blog had a detailed explanation and translated it in two days.

By the way, these official remarks from search engines will certainly not reveal any major details. Readers who want to see the real secret will be disappointed. Looking at the official remarks of these search engines has two meanings for me. One is to confirm something that everyone knows but has no evidence, and the other is to carefully ponder the meaning of the words.

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