We all know that the authority of domain names in Google rankings is very big, even to a strange degree. The crazy ranking of Wikipedia is one of the products of this mechanism.
Many black hats and gray hats will naturally use this feature of Google to serve themselves. When their domain name ranking is really difficult, they will use their own domain names that have established high authority to serve themselves.
The method may be to build a link to your own website, or it may be to use a highly authoritative domain name to rank directly. As I said in the previous two days, I swept 300,000 traffic in 24 hours, which is a bit of a meaning, but I personally think that it is not a black hat. The black hat gray hat is farther away.
Building a link on Wikipedia a few years ago is a lot of black hat grey hat music. Wikipedia has a high weight, free to create web pages, free to build links, free to edit, and at the time there is no nofollow link . Now because Wikipedia uses nofollow, most people are not so enthusiastic.
The highly authoritative domain names that are being used include free but mainstream blog custodians, photo sharing, social networking, and more. It is often seen that many people create these blogs or socialized website accounts in order to build a link.
Another common use is to build web pages on university websites. We know that edu domain names are likely to have unusual weights. Black hat grey hats create web pages on certain educational institutions’ websites through various means, connect to their own websites, or directly turn to. Linking can also be called gray, and turning is completely black.
These black hat pages are basically irrelevant to the university website itself. We often see Viagra, cholesterol and other drug keywords, the top is a bunch of university’s second-level domain page. Of course, search engines are cleaned up from time to time, and these pages that are parasitic on university domain names are not always there.
How to make a web page on a university domain name? There are many ways to do this.
For example, many university students can freely create personal web pages on the school website, and money, personal relationships, etc. can all be used.
Almost all university teachers have personal web pages on the domain name of the university. Many professors have a very high page weight.
Some university websites can post news, such as classified advertisements, recruitment information, and so on.
Some university websites use off-the-shelf CMS systems. Some of these systems allow unauthenticated users to create accounts freely, and some have security holes. If you are familiar with its CMS system, you can find ways to create accounts.
Of course, there is still a direct black entry.
In addition, many large company websites are not as pure as our outsiders imagine. For example, a website like Forbe has an inexplicable isolated web page promoting a certain drug. How did you get it? Only people inside them know.
Sometimes this feature of using search engine algorithms is not necessarily to rank yourself, or to attack opponents and indirectly increase their traffic.
For example, Wikipedia has such a high weight. If there are some words you can’t line up, and the opponent’s website is in front, someone will create a Wikipedia page and then connect to the new page created on the other pages of the wiki. Wiki internal pages don’t have nofollow, so link weights are passed smoothly, and internal links are one of the reasons why Wikipedia itself ranks well.
Most webmasters may not have a high domain name weight, but if Wikipedia’s page is done properly, (currently) it can beat most other websites. Wikipedia’s ranking on this page is much simpler, both to the opponent and to find ways to direct traffic to your site.
The downside of this approach is that once you’ve made the wiki page up, it’s hard to add it yourself.
Some highly authoritative domain names have their own Wikipedia. These wiki systems don’t necessarily use nofollow, such as the famous online magazine website, which (currently) has such a wiki system.