Keyword research steps

Yesterday I talked about several principles for selecting appropriate keywords to optimize the webpage. Today I will talk about the general steps of selecting keywords.

This is just my method. Others can develop their own effective methods according to their own habits and preferences.

List a large number of related keywords

To find the right keywords, first list as many relevant keywords as you can, and you can get them in several ways:

1) Understand the industry in which the website you want to optimize, use your common sense, and if you are a user, what words will be used.

2) Ask relatives, friends, classmates, etc. around, what keywords they will use to search.

3) Go to the website of competitors in the same industry and look at the top 20 or 30 websites, which keywords are placed in the title tag.

4) The search engine itself will also provide relevant information. When you search for a keyword, many search engines will list “related searches” at the bottom or “search for the word ABC, search for DEF”, etc. These are the places where keywords can be expanded. .

5) Keyword research tools will also list extended keywords, such as Yahoo’s Keyword Selector Tool –

6) There are a lot of online tools that will provide you with synonyms, misspellings, etc. This tool is generally more in English.

Study the degree of competition in these keywords

After the first step, you should already have a bunch of alternative keywords, usually there should be at least dozens, maybe hundreds of thousands.

Then we must look at the degree of competition of these keywords, as you said yesterday, you hope to find keywords with relatively small competition and more search times, so the performance is higher.

There are two indicators to see how competitive the keyword is.

First, each search engine will list the total number of related pages returned by a keyword in the upper right corner of the search results. For example, Singapore web hosting now returns 12.6 million related web pages on Google, and the total number of web pages returned by other keywords will be different. This number roughly reflects the number of pages associated with this keyword, and these pages are your competitors.

The other one that can judge the degree of keyword competition is the price that this keyword needs to pay in the auction. You can check the price of a keyword at Yahoo’s View Bids Tool ( Yahoo’s PPC query tool supports Chinese.

You can also open a Google AdWords account, and when you choose a keyword, Google will tell you the price you need to pay. Or use this Google tool.

Baidu seems to have the same tools. There is also Sohu

The price of these keywords is more indicative of the degree of competition than the number of competing pages mentioned above. Because behind every price, there is a real person who has done market research and is willing to make real money to compete with you.

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