Keyword research steps (2)

Study the number of times these keywords were searched

The degree of competition of keywords is one aspect. Another important aspect is whether these keywords are really searched by users. What is the number of searches? Of course, the more you search, the better.

Yahoo’s PPC Query Tool lists the specific number of times a keyword was searched. Although there are no specific times listed in Baidu and Sohu’s query tools, there are listed searches from zero to one hundred or one hundred to two. A hundred different sections can also roughly determine the situation in which a keyword is actually searched.

Calculate keyword performance

With the degree of competition and the number of searches, the keywords can be calculated to be the most effective.

Of course, the simplest calculation method is the number of searches divided by the degree of competition. Appropriate changes can also be made in this formula. For example, in the degree of competition, I think the price of PPC is more important, so I can change the dividend to be changed.

0.4X total page number + 0.6XPPC price

That is to say, the total number of related web pages and the PPC price are different. Of course, this weight is your subjective judgment and preference.

The WordTracker tool provides a ready-made answer that has calculated the performance for a keyword.

It should be noted here that whether it is Yahoo’s query tool or WordTracker, the absolute numerical error of these data is quite large. What is important is the relative number between the keywords you listed.

The reasons for the absolute number of errors include that there are quite a few webmasters querying keyword prices on Yahoo, etc. These will be recorded in the database, and the number of these queries will largely confuse the actual number of queries. There is also WordTracker data from the meta search and dogpile, it does not really come from the data of the mainstream search engine, so its data representation is only 2% to 3%.

But no matter how you use these queries and calculations, you can see which of the piles of keywords you have listed are relatively high performance.

Select keywords

The answer is obvious. Choose the two or three keywords with the highest performance as the target keyword for your homepage. Don’t throw away the other related keywords, there are other uses.

However, sometimes you may not choose the most effective keywords, such as the broadest keyword in your industry. Although the performance is low due to the competition, you have time, budget, and ambition to aim at this key. Words, that’s a good idea.

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