Usually when writing a title tag, you should consider the following factors:
1) So the pages should have a unique Title Tag for you. There are a lot of websites that make a very basic mistake, that is, all pages use the same title, such as “Welcome to ABC.” Maybe the designer copied the entire template and copied it when designing the web page. So the head information in the HTML file is also copied and not changed.
In fact, every web page belongs to the same website, but it will definitely talk about different things, maybe your product, maybe your service. Different web pages must write a title tag for the specific content of this page.
2) The title tag should be attractive enough for the user. When your web page is listed in a search engine, the title of the web page comes from the title tag. When a user decides which website to click on, it depends largely on how your title is written. Is it attractive enough for users? If your label is just a bunch of keywords, but you don’t know what to expect, even if you are ranked high, it doesn’t matter if the user doesn’t click.
Another reason is that, as I mentioned in another article a few days ago, it is very likely that search engines are now taking user behaviour into the ranking algorithm. The click through rate in search results is likely to be one of the user behaviour patterns. In fact, in Google AdWords, one of the factors in the ranking of auction ads is the click rate. The ranking of Google AdWords is not the higher your bid, the higher the ranking. This technique is entirely possible to be applied to common search rankings.
3) The title tag should contain keywords. This keyword should be for this page, not your entire website. For example, this post is about the title tag, and the natural title contains the title tag. Instead of the keyword “virtual host” that I want to optimize across the entire site.
At the same time, the keywords should be naturally incorporated into a logically fluent sentence, rather than a blunt keyword stack.
4) In general, search engines only consider the limited number of words in the title tag, such as the top ten to the top fifteen words. So a long keyword tag full of keywords can only make your site look more like junk. Some people think that the keyword should be placed at the top of the title tag as much as possible. Others believe that with the improvement of search engine ranking technology, the keywords are in front or behind, but it doesn’t matter. As long as your title tag is not too long.
5) Whenever possible, mention your brand, or your website name, in the title tag. Of course, the brand or website name should be in a secondary position compared to the keyword. For example, when I write a web page, it is such a structure title tag:
Article Name – Category Name – Website Name
If it is too long, just
Article name – website name
Or if you are too long, just name the article.
I did a simple experiment in this blog. When the blog was first opened, all of my webpage titles were just “search engine optimization SEO one post per day.” After fifteen days, the title tag was changed to
Search engine optimization SEO one post per day – article name
I checked the search engine rankings and confirmed that including keywords in the title tag does improve the ranking. For example, if you look for ” URL normalization ” in Google, my page ranks fourth to fifth before changing the title tag. After I changed the title tag and was included in Google, the ranking became the first.
I reversed the order in the title tag two days ago and changed it to
Article Name – Search Engine Optimization SEO Daily Post
I will observe changes in other keyword ranking results.