The Tag page is very common. If you use it well, the SEO effect is good, but the tag page of many websites is not appropriate, and may even have a negative effect, so this is a very good question. However, one or two sentences of this question are difficult to say clearly, and this topic has not been discussed in SEO every day, so write a separate post to talk about the tag label page how to SEO.
What is a tag page?
The tag page, or tag page, is a way of organizing the content of a website. The webmaster tags the article according to the content of each article. Since it is based on the content, the tag is usually the keyword most relevant to the content of the article. For example, this post is to discuss how to optimize the tab page, you can put labels such as “tab page”, “optimization”. If the article is about 996, it may be labelled with “996” or “Ma Yun”.
The website then creates a tab page for each tag and lists all the articles containing the tag on the tag page. Therefore, the tag page can be understood as a content aggregation page classified by keyword.
The most common tag page is on the blog. Blogs such as WordPress will display the tag link in the sidebar in the form of a tag cloud. The size of the tag represents the content of the tag:
SEO does not enable the tag function every day, so you can’t see the tag cloud. The reason for not being enabled is clear after reading this post.
The difference between the Tag page and the category page
Category Page, which can also be called a section page, a product list page, etc. In short, those pages in the main navigation of the website.
Tag pages and category pages are always to organize content, each with its own characteristics and uses.
Classification pages are generally affiliation, such as this post is under the SEO technology category. The slightly larger categorization of the website is more obvious, and the classification itself has subordination. For example, a pair of male sneakers may be under this classification structure:
Shoes and hats – shoes – men’s shoes – casual men’s shoes – men’s sneakers
Each of the above categories is also affiliated and will be reflected in the directory structure of the URL. This kind of affiliation is logical. With the help of directory structure, breadcrumb navigation, etc., the user can clearly determine where the current page is on the website.
The tag page does not have such a affiliation. Each tag page is a side-by-side relationship. The URL does not have a hierarchical directory. Usually, the URL of all tag pages is /tag/tag name/.
The category page is generally fixed and will not be increased or decreased without a revision. The Tag page can be added at any time, especially when there are unexpected events or topics. It is possible to have “programmer” or “Internet” or even “Ma Yun” in the classification system, but it is unlikely that there is a classification of “996”. The label can have “996”.
Tag page’s SEO features
Since the Tag page is a content aggregation page for keywords, the relevance of the tag page to the keyword is usually very high, so the tag page ranking is often good.
And the use of tags is more flexible. As mentioned earlier, when there are hot topics, keywords are often new. If there are multiple follow-up articles, it is most appropriate to use tags to get together.
In general, the tag should be edited manually. Some websites also automatically extract keywords from articles, or use the thesaurus to generate tag pages, so tag pages are often used to automatically generate many pages, with the intention of covering more keywords. This method should be used with great care.
What should I pay attention to when using the Tag page?
Although the tag page is highly correlated, it is easy to have a negative effect if it is not used well.
For example, the above mentioned automatic generation of many pages, this must be in the case that the amount of content is sufficient and the generated page correlation is high enough. A website with only a few thousand products, if you generate thousands of tag pages, and combine them to those products, I am afraid that it will cause a lot of low-quality, repetitive pages. If a “black dress” tag page is mixed with a lot of white clothes, the user experience may be a problem.
Even if there is enough content guarantee, the relevance is high enough (such as the label is edited manually), but also avoid a mistake that many websites make: the tag page should not be duplicated with the existing category page. For example, a news website, it is meaningless to put all the news that has a financial news on the “financial” label. The “financial” tag page and the “financial” column content must be highly similar, which is a duplicate content for the search engine. For the website, which page will be lost will be lost.
The Tag keyword should be a word with no classification name and a certain degree of attention, such as “China-US trade war”, not “financial”. Many times, this kind of word that does not appear in the classified navigation system is not a small amount of query. In addition to the aforementioned breaking news, there are still stable names and company names, which are not always present in the classification. In the name, but celebrities, big company names, the search volume is very large.
Tag and category name repetition, can also be understood as the label is too broad to avoid. On the other hand, the label can’t be played too fine. For example, I have seen the title of the article as a label. The result is an article on a tag page. The quality of this page is too low. It is best to have at least 5 10 related articles on a Tag page to generate this Tag page.
Finally, I didn’t enable the Tag feature because I couldn’t come up with so many keywords that were different from the category name and had some attention.