E-COMMERCESEO MASTER

How to let users trust you

A big problem with e-commerce is that customers usually don’t see the goods they want to buy, nor the people who sell them. How to believe in you and your website, confirming that it is not a scam, has become a big problem.

Scams on the Internet, fishing, etc. have been successful. There are some scams that look stupid, but there are always times of success. Coupled with the fact that there are always some bad businesses on the Internet, the quality of the products is not good, or the after-sales service is too bad, it will also bring some impact to the overall e-commerce.

Building trust and letting customers out of the wallet to buy your stuff is an obstacle that all those running e-commerce sites must overcome. There are several aspects that everyone can consider.

Third-party qualification

If your company or website has any third-party certifications, it should be placed on the website as much as possible. This includes payment gateway certification, such as Alipay, PayPal, etc., third-party website security certification, business licence, government and industry organization awards.

I don’t know how the domestic situation is. There are some famous third-party certifications in foreign countries such as Better Business Bureaus, HackerSafe , TrustE, etc. These certified logos are placed on the website, which adds a sense of security to the viewer.

The webmaster should not hide behind the website.

The writing of website copywriting, as well as some personal style articles, can make the viewer feel the living person behind the website, instead of just feeling the cold web page. Also consider putting photos of yourself and your employees and, if possible, putting a video.

When I lose weight, I will take a video and put it on the website. For many viewers, a webmaster who is far away from Singapore is somewhat illusory. If you can put my video in the data centre, at home and in the office, it should help the viewer to be sure that behind the site is a real, living person, not a scam.

Contact information, privacy policy, etc.

Websites usually have contact information including email, mailing address, telephone number, privacy policy, service terms of use, return policy, etc., which should be clearly displayed to users.

Many scam websites, if you look carefully, you will find that there are usually no phone and address. Contact us page is just a contact form, it is likely that there is no email.

The privacy policy is usually not read carefully, but the content is placed on the website, which will let the user know that you are taking the website seriously, rather than making trouble.

Customer Reviews

Lao Wang sells melons, self-selling and boasting, persuasive power is always not high enough, others are not the same. So you should try to find an existing customer to help you write some comments. It is not necessarily a compliment, it is true and credible to write. Sometimes, even if there are some negative comments, other viewers will feel sincere, instead of knowing that they are self-made users.

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