How does the search engine catch you?

A while ago, at the Point Stone Forum, I saw a discussion about Baidu’s massive click on search results in its own website to further improve rankings. The logic is that the more clicks a site in a search result is, the more useful it is, and the more users like it, the more the search engine will improve the ranking of the site.

However, this type of user behaviour is very noisy data and is very easy to cheat. It is very difficult for search engines to extract the essence from these data.

A few days ago, Google employee JohnMu made it clear in the Google Help Forum that such things as clicking on a website and then immediately returning to the button did not affect the crawling, indexing, and ranking of your site. This is too easy to cheat, too easy to be used by competitors.

There is still a lot of data that looks like this is valuable, but it is difficult to refine useful information. For example, spam links to competitor websites.

In the end, the key to effectively using user behaviour data is how the search engine can identify the user, that is, to accurately identify who the specific behaviour is. If many real users click on your website and stay for a long time, then it will be beneficial to the ranking. If the search engine can determine that the large number of clicks are you alone, or a group of people related to you, the effect may be reversed.

The same is true for the opponents, the key is to determine who is the group.

I have written an innocent form before, and more belong to science fiction and delusions. But who is sure that one day, using the gene to judge the identity on the Internet will not be realized? Twenty years ago, if anyone told me that there would be an Internet, there would be a website, there would be SEO , then I would also think it was a science fiction.

Now search engines actually have a lot of data, which can help identify users. For example, Google can determine and authenticate users by means of cookies, JS scripts, toolbars, gmail accounts, Adsense accounts, Google Analytics accounts, IP addresses, and user search data.

If a user signs in to a gmail account and then visits any web page with Adsense, Google Analytics, and any JS scripts that Google can control, the access data will be recorded. Websites with Google JS scripts are now in full swing, with the exception of obvious Adsense, Google Analytics, etc. Now Google has also acquired DoubleClick, the largest online advertising company, and countless advertised websites are using Google code. So every move you make on the Internet is hard to escape from Google’s eyes.

If you have Google’s toolbar installed, then you can see the situation more clearly.

Even if you can be extremely clean and self-contained, no traces, no login to any Google account, the browser turns off the JS script function, and does not use the toolbar. In short, you are an invisible person, and there is still no guarantee that the search engine will not catch you.

For example, if you buy and sell links through an alliance ,this is something that Google hates. Even if you can be invisible, you can’t guarantee that everyone else in the league will show no trace. If some people in this link buy and sell alliance reveal their identity, and these people visit your website from time to time, check the links they bought, your website and yourself will be exposed.

Think the search engine is not so smart? Who knows? Be careful.

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