The so-called sandbox effect means that new sites are hard to get good rankings in Google, no matter how you optimize the site. In other words, a new website can have a wealth of relevant content, a large number of high-quality links, a search engine friendly, and user-friendly, all of which are optimized. But within a period of time, it is difficult to get a good ranking in Google.
Google’s Sandbox is a bit like giving a trial period to a new website. During this trial period, the new website is almost unable to get a good ranking under the more competitive keywords.
This phenomenon was first noticed in March 2004. The sandbox effect is more likely to occur on websites that target more competitive keywords. For those keywords that are less commercial and less competitive, the chances of a sandboxing phenomenon are smaller.
Although the sandbox effect is the hottest topic in the past two years, so far, no one has been able to confirm that there is a sandbox effect, and Google has never confirmed or denied it. Some people think that the sandbox effect itself is an independent filtering algorithm that puts the rankings of all new websites temporarily.
Others believe that the sandboxing effect is only an effect or phenomenon. It is not a filter in itself, but a phenomenon caused by many other ranking factors. For example, Google did take into account the age of links and the history of linked pages in the last couple of years. There is also the speed at which websites get links. If a website gets a lot of links in a short period of time, Google will suspect that the links are bought or obtained by cheating. When these time-related factors are combined, it is possible to create such a sandboxing phenomenon on the new website.
Although there are many different opinions about the nature of the Sandbox, it is generally believed that this phenomenon exists because it can be observed.
Most people think that Google is making this Sandbox effect in order to clean up those spam sites. Usually these spam sites will quickly buy a lot of links and get good rankings. After making a lot of money, these cheating methods are discovered and the site is deleted or punished. But these people don’t care, the domain name is abandoned, and instead start to make another new website.
After Google began to appear in Sandbox, it is likely that most of these spammers have little patience, waiting for his website to come out of the sandbox, and thus not building these spam sites.
Usually the sandbox effect will last for six months, and some sites that target less competitive keywords may be shorter in the sandbox. The higher the industry competition, the longer the sandbox effect will be.
So what if your website goes into the sandbox?
First of all, you should relax your mind, because fundamentally, you can’t escape the sandbox phenomenon. Over time, after about six months, your new website or new domain will naturally come out of the sandbox.
At the same time, when your website is still affected by the Sandbox effect, you should use this time to increase the content of the website and seek more import links. In fact, with a sandbox effect, it may be a good thing for many website operators. Because in about half a year, you can only focus on the content of the website. And will not consider the ranking. But in the long run, once the sandboxing effect ends, you import link is old enough and will be recorded in the algorithm. Your website also has enough content, then your website ranking will have a qualitative leap.