Google’s core algorithm update in March 2019
Beginning on March 12, 2019, some people in the SEO-related forums found that Google’s rankings have changed dramatically. There should be a relatively large algorithm update.
Although Google rarely confirms the algorithm update now, this time it was actually posted on Twitter to confirm:
Google’s claim is that, like the Medic update last August, this is also the so-called core algorithm update, which went live on March 12. The world is online at the same time. (So answering the reader’s ailly question is not because there is no synchronization on the line, maybe the Japanese website is doing better? It is recommended to look at the Japanese website for something special.)
Google also stressed once again that this core algorithm update, SEO is no way to take targeted measures, the affected website does not necessarily have anything to modify, Google’s original words are “no fix”, can not be amended, can only Focus on high quality content and improve the overall quality of the website. There is no difference from previous recommendations for core algorithm updates.
Google didn’t say it, but someone got the news that this Google’s core algorithm update in March 2019 was one of the biggest updates in recent years.
Why is the core update named March 2019?
Danny Sullivan tweeted the update as: March 2019 Core Update (core update in March 2019). Why do you take such a unique name?
Before Google named the update, Brett Tabke of webmaster world named the Google algorithm update again after 15 years, calling this update: Florida 2 update.
Google’s early algorithm updates are named by webmaster world. They are modelled after the typhoon naming method, alphabetically sorted, male and female names are separated, and the historical origins of this are detailed in the Google algorithm update. One of the most famous updates to webmaster world was the November 2003 Florida Update, as webmaster world was about to open the PubCon conference in Florida.
The time for this core algorithm update was Brett Tabke, who just finished the PubCon conference in Florida, so Brett Tabke was on the rise and gave Google a name for 15 years.
But the Florida 2 update and the Florida update in 2003, apart from the name into a series, nothing else. In order to be afraid of the webmasters, the Google official thought that there was any technical relationship between the two updates, so it came out that it was called “the core update in March 2019”. The update type and time are clear, how good.
Which websites have been affected?
The English website of my own and the client has not been affected so far. However, this core algorithm update usually takes more than a week to get online, and it’s too early to be happy. Therefore, I personally have no feelings about this update, and there is no analysis.
The posts that I saw on the Internet, all kinds of sayings, almost no rules. It is said that the link is related, and it is said that it is aimed at the pharmaceutical industry. It is said to be the beauty industry. It is said to be related to EAT. It is said that the core algorithm update of the Medic was updated in August last year. In short, there is no special help.
However, from the statics of forums, twitter, etc., the impact of the core algorithm update in March 2019 is relatively large, but the actual impact has not reached the biggest one in the past few years as Google said.
Updated March 17th:
The initial conclusion of the SEO industry is a callback. According to Brett Tabke, he got the news before the update went live. His observation was that many of the sites affected by the last core algorithm update were restored this time, much like the callbacks of previous core algorithm updates.
In addition, Sistrix , a traffic monitoring company, analyzed some UK websites and concluded that 75% of the sites that benefited from the update and increased traffic were negatively affected and ranked lower in traffic last year. Of the negatively affected websites, 70% were negatively affected before. Therefore, the affected groups are basically the same group of websites, some have been misjudged before, this time they are rising, and some are further down.