Brett Tabke, founder of Webmaster World, is a pope-level figure in the field of search engine optimization. It is said that he used to be a person who often used and experimented with various cheating methods. Of course, he has now changed his mind and corrected it, at least on the surface.
In recent years, his posts in the webmaster world are not many, and they are very brief. But no matter what he posts, he is often sought after. Because of the wide range of websites he manages, the number of high-level people he personally knows about various search engines and major e-commerce companies, and his high authority in the online world, his words have to be valued. .
He has a very well-known article on Google’s ranking optimization, titled ” Only by Google to build a successful website in twelve months. ”
This article was written on February 3, 2002. So far, this article has been regarded as the Google ranking optimization Bible. All the veteran search engine experts are highly respected for this article, and Brett Tabke has repeatedly expressed his pride that even after four years, he has made many changes to Google updates and Google algorithms, his Google rankings. There is nothing to change in optimizing the article.
I simply searched for a Chinese translation and didn’t even find it. Of course, someone may have translated it, but I didn’t find it. However, this article is so important that anyone interested in search engine rankings has to read it. So I am here to translate the main points for your reference.
The following is the article translation:
Let’s skip the theory and see what works for Google. I know that the following system works for Google every time and works for all keywords. This system is used when I am doing a website for my clients, and I am not happy with it. The degree of success also depends on the industry in which the website is located, the potential market and the level of competition. The following points will allow you to build a successful website in a year with Google alone.
a) Prepare work and build content.
Before you register your domain name, you should record your thoughts and prepare enough content for 100 pages. Please note that it is at least. These 100 pages should be real content, not linked pages, pages about us, contact us or copyright notices, and so on.
b) Domain name.
You should choose a domain name that is easy to build, and you want Google.com instead of the keyword .com. Domain names flooding with keywords should be discarded, and it is best to build branded and easily identifiable domain names.
The keywords contained in the domain name are now very small. Why goto.com was renamed overture.com, and that name change was one of the most daring strategies I have ever seen. This rebranding strategy has destroyed the brand that was built over the years.
c) The simpler the website design, the better.
One indicator is that the proportion of text content should be greater than the weight of the HTML format. The entire page should be normalized and should display properly on all browsers. For example, make it conform to the HTML3.2 standard. Search engine spiders don’t really like the HTML 4.0 standard.
You should stay away from those factors that are too heavy: flash, dom, java script, etc. If you have to use these scripts, use them as external files. In my opinion, there is no need to use these things at all. These things can hardly add ccolourto a website, but it can greatly hurt the performance of the website from all aspects (search engine friendly is just one of them).
Arrange your website in a logical way, using keywords in the directory name. You can also use another method, which is to put all the pages in the root directory (this method is rare, but it turns out to be a very good and effective method).
Don’t let your site pile up a lot of useless things, such as what browsers are recommended, or counters, etc., to keep it simple and professional. Learn from Google and see his homepage. It’s simple and simple. This is exactly what people need.
Speed is not one of the most important factors, but the only important factor. Your web page should be very fast, and if your web page is delayed by 3 or 4 seconds, you are finished. Of course, if your host and visitors are in different countries, 3 or 4 seconds is still a good thing, for local visitors, the download time of 3 to 4 seconds is already the limit. More than this time, you lose 10% of your traffic every second. And this 10% of traffic may be the difference between success and failure.
d) page size
The smaller the better, it is best to keep below 15K. The smaller the better, it is best to keep below 12K. The smaller the better, you better keep below 10K. You understand what I mean. It is bigger than 5K and less than 10K, which is the best. It’s hard to do, but it’s the most effective. It is also effective for search engines and for visitors.
Create a page of two hundred to five hundred words a day. If you don’t know what to write, do a keyword survey and write an article based on the popular keywords you get.
f) density, location, etc.
Simple old-fashioned SEO, use your keywords once in these places: page title, description tag, body title, URL, bold, italic, the beginning of the page. The keyword density is between 5% and 20% (and don’t care too much). Write a good article and check for typos. Spell checking (for Chinese, checking for typos) is becoming more and more important. Because search engines have begun to use automatic error correction, there is no excuse for writing typos.
Google Ranking Bible (3)