Google Mobile Search Algorithm Update

A few days ago, Baidu’s mobile search optimization post mentioned that Google has always recommended a responsive design of mobile station optimization. The page URL is unchanged, the screen width is adaptive, and the mobile phone user sees the mobile phone display. Version. And after the site has responded to mobile optimization, Google will be able to identify it as soon as it is re-crawled. To determine if Google is detecting a responsive mobile station is very simple, look at the mobile search results page, and the mobile-friendly page Google marked “Mobile for”, as shown below.


You can also use Google’s mobile friendliness testing tool to test it.

The most popular topic of English SEO in the last month is Google’s mobile search algorithm update Mobilegeddon, which, in a nutshell, gives mobile-friendly pages a higher ranking in mobile search results. This sounds logical, but previous search engines didn’t handle mobile search like this. When most websites have not been optimized for mobile, the search engine has to do the mobile search ranking according to the data searched by the PC. It cannot be obviously biased towards the mobile friendly page, otherwise the mobile search results will lack a lot of high quality but not mobile friendly. The page, there is probably no good page.

The word Mobilegeddon is a combination of Mobile and Armageddon. Armageddon I checked it, it seems that it originated from the Bible, it is a relatively rare word, meaning “the end of the world, the good and the evil.” In 1998, the film “The Peerless World” was also translated as “The End of the World”. The title is the word. Google uses this term to indicate the extent of the impact of this update. As early as December 2014, Google announced the algorithm, and said that the impact will exceed the Panda and Penguin update, which will affect 11% of search results. The Chinese name has not been updated for this algorithm on the Internet, including related posts posted by Google Blackboard. Let me call this algorithm “day robbery”.

The “day robbery” algorithm was launched on April 21 and is now complete. But the actual impact is not as ugly as Google said. When the Panda update and the penguin update were affected, the memory was profound, the loss was disastrous, and the lesson was great. This general reaction has not been so much affected.

Google Blackboard post information is relatively simple. Here are some points based on posts such as the official Google blog of Google Webmaster Tools and the summary of searchengineland .

Will PC/desktop and tablet search rankings be affected?

Will not. This update affects mobile search across all languages, all regions, and does not affect PC-side and tablet searches. (Because the screen size is closer to the desktop computer, the tablet is generally not handled as a mobile device.)

Is the mobile ranking of this update algorithm page-level or site-level?

It is page level. For example, if only 10 pages of the website are mobile friendly, then only the 10 pages will be promoted in the mobile search ranking, and other pages have no effect. Unlike Baidu (Baidu does not really crawl a lot of mobile pages), Google is really using mobile spiders to crawl a lot of mobile pages.

After the mobile optimization of the website, how long can Google judge that the website has been mobile friendly?

Google determines page-friendliness when crawling the index, without waiting for the next update. So Google will know when it re-crawl the page, it can be said to be real-time. This is not the same as the Panda update and the Penguin update. After the blog was responsive, Google marked “mobile version” in mobile search in less than 36 hours.

The site has been mobile-friendly, but Google can’t judge it?

The most common reason is that the webmaster blocked the crawling of CSS, JS, images, etc., and Google could not judge.

What should I do if the page link does not move to a friendly page?

You can link to a page that is not mobile friendly, and does not affect the mobile friendliness of your own page, although the user’s click-through experience is not good.

Didn’t the friendly website/page disappear from mobile search results?

Not that serious. Although this mobile algorithm update is important, there are still many factors in ranking. Search intent is still a strong signal, so a high-quality page is not mobile friendly, as long as it meets the search needs, it will still rank high in mobile search.

My target audience is PC-side users, so I don’t have to do mobile optimization.

Do you really confirm that your target audience is a PC-side user? Really confirmed? They never use mobile phones to access the Internet? Where did you find such a group of people?

Are search results for Google News, Videos, Local, etc. affected?

Does not affect. This update only affects web search.

Is it possible for a page to be partially mobile friendly?

No, either mobile friendly, or unfriendly, no part friendly.

Will big brand words and navigation keyword queries be affected?

Basically unaffected. A well-known website, even if it is not mobile friendly, when mobile users search for their names, search engines still have to rank the official website first, after all, relevance is more important than mobile friendly.

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