Sometimes, these cheating techniques are intended to be used by the webmaster in an attempt to manipulate and deceive the search engine. But sometimes, many webmasters may inadvertently use these techniques. Originally his purpose was to achieve other effects, but inadvertently violated the specifications required by search engines.
Whether the site owner hires another designer or designs the site by himself, you need to be aware that your site cannot use these SEO cheating techniques.
It is common to use software to automatically generate a many web pages containing keywords, and then automatically redirect from these web pages to the home page. The goal is to hope that these bridge pages targeting different keywords will rank well in search engines. When the user clicks on the search results, they will automatically go to the home page. Sometimes a link to the home page is placed on the bridge page without automatically turning.
In most cases, these bridge pages are generated by the SEO tool software. As you can imagine, the generated text is cluttered and has no logic. If it is an article written by a person that really contains keywords, it is not a bridge page.
Many keywords are piled up in the webpage, and it is hoped to increase the keyword density and improve the relevance of the webpage to keywords. Keyword stacking can be in many places, such as in the text itself that the user can see, or in the Title Tag, Keyword Tag, and Description tag.
It should be said that with the improvement of search engine algorithms, keyword density is not an important factor. This kind of cheating can only cause problems for your website.
Hidden text is a text containing keywords in the HTML file of the web page, but these words cannot be seen by the user and can only be seen by the search engine. There can be several forms, such as ultra-small font text, text of the same colours the background, text placed in the comment label, text placed in the input label of the form, and the text placed on the invisible layer through the style sheet. And many more.
The purpose is also to improve the relevance of the web page.
Sometimes, some people also put in these places, but the keywords that are not related to the content of the website, but hope that the page can get good ranking and traffic under these popular keywords.
Hidden links are similar to hidden text, but the difference is that the keywords are placed inside the link, and the link is not visible to the user.
Some web pages use programs or scripts to detect whether they are accessing a search engine or a normal user. In the case of a search engine, the page returns an optimized version of the page. If you are visiting an ordinary person, you will return another version.
This type of cheating is usually not visible to users. Because once your browser goes to see this page, either on the page or in the HTML source file, what you get is already a different version than what the search engine sees. The way to detect it is to take a look at the snapshot of this page.
Purchased link (link buying)
Although it is normal to buy advertisements on other websites, sometimes if the advertisement links purchased are purely for the purpose of improving the page level PR or for manipulating the search engine rankings, they will also be used as a means of cheating.
There is a very vague boundary between how to distinguish between normal advertising and cheating. But the person who does this is very clear in his heart. If your site is considered to be cheating through a purchase link, there is no way to argue with the search engine. Because the search engine’s decision is the final decision.
What’s more, of course, if your website is the one that sells the link, your troubles are even bigger.