Some people think that the website of a big brand company should be ranked better, but in reality, the reality is not entirely true. Websites with many big brands are not worthy of being ranked in terms of search engine rankings. This is not to say that their SEO is not good, but the website content of many large companies is very bad and the usability is very poor.
Some of the more broad words really should have big brands ahead. If not, not the problems of these companies, but the problems of search engines. For example, to search for “tickets” in Chinese, you can go to Google to see, the top 3-4 pages are Ctrip, where to go, Yi Long and other tickets, or price comparison, or pure information website, can not see the real Airline website.
It should be said that the user is not necessarily looking for an airline, or it may be looking for a booking website, a pure information website or looking for a comment, etc., so it is normal and appropriate to mix and present these contents on the first page. But the first few pages don’t have an airline website, which is a problem with search engine algorithms.
These airline websites are (in fact) poorly contented, have poor usability, are unfriendly to search engines, and rely on page relevance and links. Google’s algorithm modification may be intended to improve performance in this area, giving special treatment to offline brands.
So how does Google judge these big brands under the line and improve their website rankings? There are currently several conjectures, including:
Consider the number of times a brand name is mentioned on a web content, not just a link. As long as the brand name appears on the web, it shows the brand strength.
The number of times a brand is mentioned on a socialized website is usually only widely mentioned and discussed by a big brand.
The relevance of brand names to industry keywords in search terms. For example, the search for “Stone SEO” or “I s a lot of times, which may mean that Point Stone and Zac are big brands associated with SEO.
The number of times a particular brand name is searched is somewhat similar to news and user attention.
Semantic correlation analysis. In a page related to a certain industry or topic, when a certain brand appears in a large number, the brand is associated with a specific industry. For example, in many computer related pages, there are sentences like “I bought a Dell”. The word Dell is not a link, and it is not directly related to the computer. But because of semantic correlation analysis, you can know that the Dell brand is closely connected to the computer. For example, the phrase “Baidu” is often found on pages related to search.
Large-scale breaking news, pictures, videos, etc., may also mean that the brand involved is a big brand, because only big brands have enough money to advertise, set off the attention of the mainstream media.
Maybe Google’s website review force, manually set which websites are big brands?
Of course, these are just speculations, and there is no in-depth data support. After all, this phenomenon appeared soon, and there is no official confirmation. The above is just to inspire everyone’s ideas.