But sometimes when you master these technical details, you need to jump out. From a macro perspective, what kind of website can have an advantage in the search ranking.
In my opinion, a website that wants to be liked by search engines and appears in the forefront of rankings must be relevant, authoritative, and practical.
First: the relevance of website content
That is to say, whether the keyword searched by the user matches the content of the webpage, and whether there is a correlation.
Correlation enhancement can be achieved through in- page optimization and a small portion of link optimization. Including the location of the keyword within the page, the emphasis of the keyword, the relevance through semantic analysis, the arrangement of internal links, the title of the page, and so on. The anchor text of the external link, as well as the content of the linked page, also affects the relevance of the landing page.
The relevance of content is the easiest to control for people who do websites, and the easiest to cheat. The first generation of search engines mainly judged by relevance, but after the mess of the drilled holes, they had to introduce authoritative measures.
Second: the authority of websites and web pages
It should also be noted that the influence of external links on the authority of the website is selective, that is to say, the links from the relevant content websites are the most helpful for improving authoritativeness, and the links for irrelevant content are very small. For example, if I add a link to a food website on the homepage, it will be of little help to the authority of the other party. Because it is obvious that my website itself is not authoritative in terms of food.
The authority of the website cannot be completely controlled by the people who do the website. It takes time and effort to cheat, and many groups are more and more easily detected. But to some extent, authority can still be manipulated. Whether it’s spending money or spending time, you can get more artificial links, and now search engines are starting to think about the usefulness of the site.
Third: the practicality of the website
That is, how useful is your website to users? Does the user like your website ?
If users spend more time on your website, browse more pages, check your website at different times, add bookmarks, and add comments to different online bookmarking stations, these can help search engines understand The usefulness of your website to users.
Search engine toolbars can help collect this type of information, and search engines can use more and more social networking sites to gather information.
The practicality of the website is even harder to cheat because you have no way of controlling the way the user’s computer and user behave. Of course it is not entirely impossible. However, if your website is excellent in relevance, authority, and practicality, it is also cheating, and the possibility is very low.