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Google PR

Google PR – they didn’t tell you

The so-called page level is an indicator of the importance of web pages developed by Google’s two founders, Larry Page and Sergey Brin, at Stanford University. Simply put, the more links you import into your pages, the higher your page level. In fact, when page A link to page B, Google thinks that page A has voted for page B. The more votes you get on page B, the higher the page level, which is the more important page B is in Google’s eyes.

Google’s engineer Wu Jun wrote an article about Google PR on the Google Chinese blog (they’s called Blackboard). Let’s talk about personal observations that they won’t tell you.

When Google ranks search results, PR is a very important factor in ranking algorithms. Of course, with the improvement of technology, the importance of the page level has dropped bit by bit.

There is only one way to improve Google PR, which is to get more import links. At the same time, pay attention to two points: First, how high is the page level of the page A itself that links to your web page. The higher the level of the page of the page A itself, of course, the higher the value of the votes he votes, the higher the level that the page B can obtain.

The second is how many export links are on page A. The number of exported links will dilute the value of the vote. That is to say, if page A is linked to you, and page A itself has a high level of pages, and it only links to your page B, then your page B will get the highest page-level value.

To view PR, you can go to Google’s website and download the Google Toolbar. A green bar on the Google Toolbar that indicates your page level.

The page level is from 0 to 10, with 0 being the lowest level and 10 being the highest level. Only the most important sites have reached page level 10, such as Google itself.

If the PR bar is completely white, then your page level is 0. If it is grey, then this page has not been included by Google, or the site is punished or has been deleted. In general, PR5 should be considered a good page level. It is very difficult to reach 6,7 or above.

The real Google PR calculations and updates are a dynamic, uninterrupted process. The PR value we see on the toolbar is only the “visible PR value” and is updated approximately three months. So the PR value you see now is probably a few months ago. We really don’t know the true level of the page that is currently used to calculate the ranking. Therefore, it is meaningless to determine the direct quantitative relationship between PR and ranking.

The page level is based on the page, not the entire site, so each page itself has its own page level. It is likely that your home page is PR5, but the content page inside will be reduced to PR4, PR3, and even PR0.

A big misconception about page-level PR is the source of the page-level name. In fact, in English, the original translation of the page level should be the Page level. The name comes from its founder, Larry Page, Larry Page, named after the founder himself. This has been clarified many times by people inside Google. But coincidentally, Page (Page) is the same word in the English language as the web page. Therefore, when translating into Chinese, it seems that most webmasters directly translate to the page level. Although the meaning is correct, it does not actually conform to Google’s original intent.

So what is the importance of page level in Google’s search engine rankings ? It should be said that the page level is by far the cornerstone of the Google ranking algorithm. When other factors are the same, your page level becomes one of the most critical factors.

But we also often see that pages with low PR values ​​are ranked higher than pages with much higher PR values. This phenomenon is now more and more obvious, which means that the proportion of PR in the ranking is getting lower and lower. Or the Google ranking algorithm is getting more complicated.

While considering the PR value, Google will consider many other factors related to the link. For example, the age of the link page itself, the frequency of changes to the link page content, the context before and after the link text, the other pages to which the link page is connected, and so on. There are no fewer than two or thirty factors that Google considers related to links. Correspondingly, the importance of page-level PR is relatively low.

Because PR itself is a very hard value, as long as you have more links, your PR will grow. However, as more and more people cheat, the high level of the page sometimes does not indicate that your page is related to keywords, and sometimes it does not mean how important your page is.

More and more people now think that PR is no longer important. I personally think that the page level is still a very important factor, and in a sense it plays a role as a threshold.

Google hates buying and selling PR. Not every web page can deliver web page level. Some web pages look like PR is high, but there is actually no voting ability. This is a penalty for buying and selling PR.

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